As the annual Consumer Electronics Show winds down to lacklustre reviews, Apple is expected to grab the spotlight with an ultra-slim laptop computer and online movie rentals next week at its biggest annual show - Macworld.
The new products are seen more as enhancements to Apple's current offerings, rather than ones that pack the "wow factor" of last year's star attraction, the iPhone.
...Notebooks have been one of Apple's strongest segments. In its fourth fiscal quarter ended last September, the company sold 1.34 million MacBook and MacBook Pro laptops, up 37 per cent from a year earlier.
Golvin said: "What I'm guessing we might see from Apple is something a little more recognisable as a MacBook device, as a derivative of a laptop or tablet rather than a cool new form factor that sits between laptop and mobile phone."
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