A year after Steve Jobs announced the iPhone to the world, thousands of Apple enthusiasts have gathered at the Macworld Conference & Expo 2008 to find out what he has in store this year.
Tomorrow Mr Jobs will take to the stage for the 24th Macworld, with the technology world braced for a series of new announcements. But few of the 50,000 expected to flock to San Francisco imagine that this year’s Macworld will spark the same kind of frenzy as last year.
“All I can say for certain is that Macworld 2008 is not going to top 2007. That was the Macworld of Macworlds,” said Charlie Wolf, analyst at Needham & Co.
The touch-screen iPhone quickly became the must-have gadget of 2007, sparking a doubling of Apple’s share price and spawning a halo effect that sent its share of the personal computer market soaring.
Apple refuses to reveal in advance what it will announce this year, but the firm is expected to unveil a number of new products. Bloggers who have already arrived in San Francisco are particularly excited by posters and banners springing up around the city proclaiming that there is "something in the air".
This, many speculate, could be a reference to a new, ultra-portable notebook that Apple is thought to have been developing. Websites have been buzzing with the suggestion that the ultra-light laptop will be called the Macbook Air. Industry insiders urge caution, however; Apple is well known for spreading false rumours, in a bid to ratchet up the hype.
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